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📖 Jack's story
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300-word founder narrative. Use as your "why I recommend this"
With my first son, I did everything wrong, not out of neglect, but out of not knowing what I didn't know. I'd Google milestones at 2am, panic at inconsistent results, and worry for a week about something that turned out to be completely normal. By the time I realized there was a language window I should have been nurturing, it had already closed. Not a disaster. A missed opportunity. With my second son, I built Scout. Not because I became a better parent, but because I finally had a system. Each month, a simple email arrived: here's what's active right now, here's what to do, here's what not to worry about. One email. One calendar invite. That's it. The first time I used the tummy time guidance, he hit the milestone two weeks early. That probably would have happened anyway. But I was there for it, intentionally, not by accident. Scout doesn't make you a perfect parent. It just makes sure you're never caught off guard. Every pediatrician knows these windows exist. They just don't have time to walk every parent through each one at every appointment. That gap is exactly what Scout fills. If you have a baby or a toddler, or you know someone who does: this is the tool I wish I'd had with my first. I built it because it didn't exist. Now it does. Jack Hartley, founder of FamilyForce
📧 Email templates
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Newsletter mention: 2-3 sentences, drops into existing content
Quick one: if you have a baby or toddler (or know someone who does), check out Scout by FamilyForce: [YOUR LINK]. It sends a monthly email tracking your child's active developmental windows (language, motor, cognitive, all of it) with simple, research-backed guidance on what to focus on. (Disclosure: I earn a small commission if you subscribe through my link.)
Dedicated send: full standalone email
Subject: The one baby tool I actually use [First name], I don't recommend things often. When I do, it means I've used it, trusted it, and thought about whether it's actually right for the people I send it to. Scout by FamilyForce is that thing for me this year. Here's the simple version: every month, it sends you a short email about what's happening in your child's development right now. Not generic advice. Not a firehose of content. The specific windows open at your child's exact age (language, motor skills, cognitive development, social milestones) with clear guidance on what to do and what not to worry about. It also drops a calendar invite so you never forget to pay attention to the right thing at the right time. First month is free. Annual subscription is $49.99. Less than a single pediatric consultation. People who use my link get 25% off their first payment: [YOUR LINK] Worth it. [Your name] (Disclosure: I receive a commission if you subscribe through my link.)
Re-engagement: for a warm audience you've mentioned Scout to before
Hey [first name], I mentioned Scout a while back. Wanted to follow up because I'm still using it and it's still good. If you have a little one, your link to try it free is still [YOUR LINK]. People who use it get 25% off. Worth a look.
📱 Social captions
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Emotional story angle
Nobody told me there were specific windows where my baby's brain was most ready to learn language. Not the pediatrician. Not the books. We just… missed some of them. Now I use Scout. It sends one email a month with exactly what's active in [child's name]'s development and what to do about it. Link in bio if you have a baby or toddler. ✨ (affiliate link. I earn if you subscribe, but I started using this before I was ever asked to share it)
Practical angle
One email a month. One calendar invite. That's the whole thing. Scout tells you what developmental windows are active for your baby right now and gives you simple, research-backed things to do. No app to open. No daily reminders. Just a monthly email that makes you feel like you've got this. Link in bio. (Heads up: affiliate link. I earn a small commission if you subscribe through my link)
Mom group friendly
Has anyone else struggled with knowing what to actually focus on with their baby each month? I found something that's genuinely helped. It's called Scout and it sends one email a month with the developmental milestones that are active for your child's exact age, plus simple things to do. There's a free trial if you want to try it: [YOUR LINK] (Disclosure: I earn a small commission if you subscribe through my link, just so you know! 🙂)
Short & personal
Hey, thought of you. This thing called Scout sends one email a month about what developmental milestones are active for your baby right now. Super simple, actually useful. Free to try: [YOUR LINK]
Keyword-rich pin description with hashtags
Baby milestone tracker email | Scout sends one monthly email with your child's active developmental windows (language, motor, cognitive, social) plus research-backed tips. No app, no daily reminders. Just one email a month. Free trial available. 📧 Tap to learn more: [YOUR LINK] #babymilestones #newmomtips #infantdevelopment #toddlerdevelopment #parentingtips #firsttimemom #babydevelopment #childmilestones
Hook-first: written for a video caption
POV: you finally found out there are specific brain development windows for babies and toddlers that open and close whether you know about them or not 🤯 Scout sends one email a month with exactly what's active for your child's age and what to do. Link in bio. (Affiliate link, I earn if you subscribe)
🎨 Brand assets
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Logo
FamilyForce
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📅 Seasonal content angles
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12 monthly content hooks — one per month, use as your caption angle
  • JanNew Year reset: "What developmental windows are open for your baby this year?"
  • FebValentine's: "The best thing you can give your baby this month is attention to these windows"
  • MarSpring: "March milestones, what's opening and what's closing for your baby"
  • AprSpring refresh: "Spring is the best time to start tracking your toddler's development"
  • MayMother's Day: "The gift every new mom actually needs (it's not a spa day)"
  • JunSummer: "Summer with a new baby, what to focus on developmentally"
  • JulMidyear check: "Halfway through the year, are you catching your baby's developmental windows?"
  • AugRoutine: "Back to schedule, the one tool that keeps your baby's development on track"
  • SepNew season: "September milestone check-in, what's active for your little one?"
  • OctColder months: "Cozy season, active development, what to focus on indoors"
  • NovGratitude: "Grateful for the system that helped me not miss my baby's development windows"
  • DecYear-end: "The best gift you gave your baby this year? Paying attention to the right things."
⚡️ Quick facts about Scout
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5 facts for when your audience asks "what even is Scout?"
• Scout tracks 200+ developmental milestone windows from birth to age 3 • Every window is backed by peer-reviewed research (AAP, WHO, published studies) • Scout sends one email per month — not a daily app, not a notification feed • Subscribers also get a monthly calendar invite so the date is saved automatically • First month is free; annual subscription is $49.99
💡 How the program works
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1
Share your link
When someone clicks your link and subscribes, they get 25% off their first payment and you're credited as the referrer. 90-day cookie window.
2
30-day clearance
New commissions sit in "Pending" for 30 days to account for refunds. After 30 days they move to Available Balance.
3
Paid on the 15th
When your balance reaches $25, a payout is scheduled for the 15th of the following month via PayPal or Wise. You earn 25% on every renewal for the life of the subscription.

Questions? Email support@getfamilyforce.com

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