Hi. I'm Jack.
Here's my story.

First Son. I winged it.

With my First Son, my wife and I had no system and no plan. Just good intentions and a habit of reacting to whatever came next. There were a lot of fires. Some we caught. Some we didn't.

Looking back, I missed developmental windows I didn't even know existed. Not because I didn't care. Because nobody told me they were there.

My First Son is fine. Kids are resilient. But the experience didn't have to be that hard.

Before Second Son. I went deep.

Before we had our second, I decided to do what I do with everything else that matters: research it. I hold an MBA. When I have a problem I want to solve, I go deep. My wife and I wanted to be more prepared this time. So we were.

So I went deep. Clinical papers. Peer reviewed studies. Academic journals. Books. Podcasts. Parent forums. Conversations with pediatricians and other parents who had been through it.

What I found surprised me. Early childhood development isn't mysterious. There's an enormous body of research on exactly what matters, when it matters, and what parents can actually do about it. The problem isn't a lack of information. It's the noise.

So I did what the MBA trains you to do: strip it down to what the evidence actually supports. I identified the key developmental windows, the moments when a specific kind of engagement has an outsized effect, and I built a system around them.

Second Son. We had a system.

I put everything into a calendar. Every important milestone, every window, every prompt. I shared it with my wife. We had reminders ready before the moment arrived, not after.

It wasn't perfect. Parenting never is. But the experience was fundamentally different. Calmer. More intentional. Less "I wish I'd known that six months ago."

The same month. One calendar had nothing. The other had a system.

Then friends started asking.

I shared the calendar with a few friends who were expecting. They wanted it. I shared it with more people. More people started asking.

That's when I realised: the research exists. The windows are real. But there's no good tool that puts it all together, personalises it to your child's exact age, and delivers it at the right moment, before the window closes.

So I built one.

We're just getting started.

The premise is simple. But if you have a child under three, I think you'll find it genuinely useful. I built it because I needed it. Other parents wanted it. That's usually how the right products start.

The roadmap is long. But the foundation is solid, the research is real, and the goal is clear: help parents stay on track during the years that matter most.