Legal

Privacy Policy

Last updated: March 22, 2026  ·  Effective: March 22, 2026

The short version: We collect only what we need to provide the service. We don't sell your data. We use Stripe to process payments and Supabase to store your account and child data securely. You can request deletion of your data at any time by emailing us.

1. Who we are

FamilyForce ("we", "us", "our") operates the website at getfamilyforce.com and provides two products: research-backed parenting playbooks and Scout, a personalised monthly milestone digest for parents of newborns and young children.

For questions about this policy, contact us at support@getfamilyforce.com.

2. What information we collect

Information you provide directly:

  • Name and email address — when you create an account, sign up for Scout, or purchase a gift.
  • Payment information — collected and processed by Stripe. We never see or store your full card details (see Section 5).
  • Gift recipient details — if you purchase a Scout gift, we collect the recipient's name and email address in order to deliver the gift.
  • Quiz name — if you complete a playbook quiz and enter your name for a certificate of completion.

Information collected automatically:

  • Usage data — pages visited, time spent, and general interactions. Used in aggregate to improve the service.
  • Device and browser information — browser type, operating system, screen size. Used for compatibility.
  • IP address — collected briefly for security purposes.
  • Analytics data — we use Google Analytics to understand aggregate usage patterns. Google Analytics may set cookies on your device. See Section 7 for details.

3. Information about your child

Scout is a service for parents and caregivers. To personalise your monthly digest, we collect information that you provide about your child:

  • Child's first name — used to personalise emails and calendar invites.
  • Date of birth or expected due date — used to calculate your child's exact age and determine which developmental milestone windows are relevant each month.
  • Gender — optional. Used only to personalise pronoun references in email copy.
  • Milestone progress — if you mark milestones as complete in the Scout dashboard, we store those completion records to track your child's developmental journey over time.

This information is entered by you, the parent or caregiver. Children do not use FamilyForce directly. The US Children's Online Privacy Protection Act (COPPA) applies to data collected from children under 13, not data about them entered by a parent. Nevertheless, we treat all child-related data with the highest level of care and do not use it for any purpose other than delivering the Scout service to you.

You may request deletion of all child data associated with your account at any time by contacting support@getfamilyforce.com.

4. How we use your information

We use the information we collect to:

  • Deliver the playbooks, quizzes, and certificates you have purchased or accessed.
  • Provide Scout — sending personalised monthly milestone digest emails and calendar invites based on your child's exact age.
  • Process payments and manage subscriptions securely through Stripe.
  • Deliver gift codes to recipients and send purchase confirmations to buyers.
  • Send transactional emails: account confirmations, receipts, subscription updates, and service notices.
  • Respond to your support requests.
  • Improve the quality and content of our playbooks and milestone data.
  • Understand aggregate usage patterns via Google Analytics.
  • Comply with legal obligations.

We do not use your information for advertising. We do not build profiles for the purpose of targeted marketing. We do not sell your data.

5. Payments and Stripe

All payments on FamilyForce are processed by Stripe, a PCI-DSS Level 1 certified payment processor. When you make a purchase:

  • Your card details are entered directly into Stripe's secure payment form.
  • FamilyForce never sees, receives, or stores your full card number, CVV, or expiry date.
  • We receive only a transaction confirmation and the last four digits of your card for reference.
  • Stripe may store your payment information in accordance with their own Privacy Policy.

For Scout subscriptions, Stripe manages recurring billing. You can cancel your subscription at any time from within your Scout account settings.

6. Email communications

FamilyForce sends two types of email:

  • Transactional emails — receipts, account confirmations, sign-in links, subscription notices, and gift delivery. These are essential to the service and cannot be opted out of while you hold an active account.
  • Scout digest emails — personalised monthly milestone updates sent on your child's birthday each month. These are the core of the Scout product. You can cancel your Scout subscription at any time to stop receiving them, or contact us to request removal.

We use Resend to deliver our emails. Your email address is shared with Resend solely for the purpose of delivery. To unsubscribe from Scout digest emails, use the unsubscribe link in any Scout email or contact us at support@getfamilyforce.com.

7. Cookies and local storage

Cookies: We use the following cookies on getfamilyforce.com:

  • Authentication cookies — strictly necessary session cookies set by Supabase to keep you signed in. These are essential to the service.
  • Google Analytics cookies — we use Google Analytics (_ga, _ga_*) to understand aggregate usage patterns such as pages visited and session duration. No personally identifiable information is sent to Google Analytics. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

We do not use advertising cookies or sell data to ad networks.

Local storage: Your browser's localStorage may be used to temporarily store your quiz progress, certificate data, and gift redemption codes during your session. This data remains on your device and can be cleared at any time by clearing your browser's site data.

8. Third-party service providers

We use the following third-party services to operate FamilyForce. Each is used only for the purpose stated and is contractually required to handle your data securely:

  • Stripe — payment processing and subscription management.
  • Supabase — secure database hosting for your account information, child data, and Scout subscription records. Data is stored on servers in the United States.
  • Resend — transactional and Scout digest email delivery.
  • Google Analytics — aggregate, anonymised usage analytics. No personally identifiable data is shared.

We do not share your data with any other third parties except as described in Section 9.

9. Sharing your information

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

  • Service providers — as listed in Section 8, solely to operate the service.
  • Gift delivery — if you purchase a Scout gift, the recipient's name and email are used to deliver the gift. The recipient's data is handled under the same terms as any other user.
  • Legal requirements — if required by law, court order, or to protect the rights and safety of our users or the public.
  • Business transfer — if FamilyForce is acquired or merges with another company, your data may transfer as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

10. Data retention

We retain your personal information only for as long as necessary to provide the service and meet our legal obligations:

  • Account and Scout data — retained while your account is active. If you close your account, your personal data and child data are deleted within 90 days, except where retention is required by law.
  • Child data — deleted alongside your account, or sooner upon request.
  • Purchase and subscription records — retained for 7 years for tax and accounting purposes.
  • Gift records — retained for 7 years for financial compliance.
  • Support correspondence — retained for up to 2 years.
  • Local storage data — remains on your device until you clear it.

To request early deletion of your data, contact us at support@getfamilyforce.com.

11. Your rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access — request a copy of the personal data we hold about you.
  • Correction — ask us to correct inaccurate or incomplete information.
  • Deletion — request that we delete your personal data and your child's data.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to our processing of your data in certain circumstances.
  • Withdrawal of consent — withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email us at support@getfamilyforce.com. We will respond within 30 days.

If you are located in the European Economic Area or United Kingdom, you also have the right to lodge a complaint with your local data protection authority.

12. California residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following additional rights:

  • Right to know — you may request disclosure of the categories of personal information we have collected about you, the sources, the purposes, and the third parties with whom we share it.
  • Right to delete — you may request deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to opt out of sale — we do not sell personal information. You do not need to opt out.
  • Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, email support@getfamilyforce.com with "CCPA Request" in the subject line. We will respond within 45 days.

13. Security

We take the security of your information seriously. Measures we take include:

  • HTTPS encryption on all pages.
  • Payment processing via Stripe's PCI-DSS Level 1 certified infrastructure.
  • Account and child data stored in Supabase with row-level security — your data is accessible only to your account.
  • Access controls limiting who within FamilyForce can access your data.
  • Regular review of our data practices and third-party integrations.

No method of transmission over the internet is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute security. If you suspect a security issue, please contact us immediately at support@getfamilyforce.com.

14. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page.

If changes are material, we will notify registered users by email at least 14 days before the changes take effect. Your continued use of FamilyForce after changes are posted constitutes your acceptance of the updated policy.

15. Contact us

For any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please contact us:

We read every message and aim to respond within 2 business days.